If you aren’t already marketing your business online; I’m glad you are reading this article. What you are about to read could save your business from having to close its doors. If you can’t understand why your competitors seem to be taking prospects away from you; this article will shed some light on exactly what they are doing that you aren’t. The marketing strategies you’ve relied upon in the past are dead and buried. It’s time to evolve with the times or accept defeat.
On average, businesses that have begun to put all their marketing efforts into online marketing have seen an increase of 190% of visitors to their website by searches for their company’s products or services. Small businesses need a local audience to survive. Local Online Marketing should be your number one marketing priority if it’s not already. The Yellow Pages, Newspapers, and Mailings no longer work. You are throwing away your money. Yellow Pages filed for bankruptcy 2009. That should tell you something.
83% of local online searches are for local goods and services. The need for internet marketing, especially small business online marketing, is growing by the day. You have to have a powerful, dominant presence online if you want your business to survive and be successful in the 21st century. You should be the number one authority in your local market for your business. This should be your goal.
69% of households are doing some kind of search for a local product or service daily. These people could be down the street looking for you on their home computer or parked right outside your business doing a local search on their I phone. Are they finding you? Are you popping up when they search or is your competitor? That hot lead out front just drove away because you do not have a strong enough online presence.
If online marketing is done effectively with the right strategy, all this online traffic will be diverted to your website. You want the sales. You don’t want to lose these prospects to your competitors simply because they could not find you online. These prospects are actively looking, these are motivated buyers. 97% of all new customers say they found the business online.
Let’s talk about the components of the online marketing strategy. Your website should be filled with keywords, it should be easy to navigate, with links back to it in as many places on the web as possible. Your business should be in every directory, and on every citation site you can find. No matter where a prospect goes, they should see you and be able to link back to your website. Your business should also have an active social media presence. This includes Facebook, LinkedIn, Twitter, Blogging, and Review Sites. You want to maintain control of your relationship with your customers, prospects, and the community. You can offer a suggestion to them, advice, or an article for free to gain trust. You should be posting reviews on your website and major review sites, like Yelp. Never brush off a negative review. Most prospects will read reviews of your company before making a decision. Ignoring a negative review, or not having enough positive reviews posted, will damage your business’s reputation.
The online marketing process can be overwhelming. You don’t know where to start. Not only that, you don’t have the time it takes to implement and manage your online presence. It’s a full time job. That is why there are people who can take this off your plate. There are companies that can do the hard work of driving prospects to your business while you sit back and make the sales.
Don’t keep putting it off until tomorrow, you will never do it. Take back control of your business’s future because if you don’t someone else will.